Zero Data Design

Designing digital products that work
without knowing who you are.

Zero Data Design (0DD) is a design and engineering approach focused on building digital products without collecting user data.

No profiles. No tracking. No unnecessary storage.
Only what is strictly required to make the product work.

Principles

• Collect nothing by default
• Encrypt before you store
• The server should not know
• Users are not profiles
• Deletion must be real

What Zero Data Design is not

• Not a marketing claim
• Not a compliance checkbox
• Not a privacy policy workaround
• Not a growth hack

It is a design choice.

In practice

0DD is not theoretical.
It is applied in real, production products.

Prenotala is built following Zero Data Design principles.